All of Dubit’s tracking and evaluation studies are bespoke to meet the precise needs of the client and the particular campaign. Due to the increasing complexity of media channels and methods with which brands and organisations need to communicate, it is more important than ever to measure all of these and also identify which have had the most impact and with whom.
We work ongoing with clients as an independent consultancy, along with their agencies to measure, evaluate and understand the true effectiveness of any communication. We are constantly evaluating campaigns and understanding how young people are best reached.
Measures Include
- Campaign awareness and recognition
- Campaign diagnostics
- Consumption of different media
- Brand positioning and equity
- Brand values and personality
- Campaign fit with perceived brand values
- Brand values and personality
- Competitive context
