The ClickRoom
A great resource for conducting qualitative research online, the ClickRoom is a “virtual” focus group. In three easy steps you can set up an online room, invite your respondents and your client in to watch, and then run through your questions live – with everyone replying from the comfort of their own home or office! No travel, no catering, no fuss: quick, easy qual research at a fraction of the price of face to face focus groups. Plus, it actually IMPROVES the quality of your research: respondents feel more comfortable answering honestly in a virtual space.
Omnibus Surveys
Dubit maintain a regular online omnibus studies to track ongoing trends and ensure that we are always up to date on our knowledge. The omnibus, run through our panel, provides access to a nationally representative and robust youth audience. If you are interested in placing any questions into the omnibusplease contact us at enquiry@dubitlimited.com
Telephone Unit
We are often asked to source hard to reach people and as a result our telephone operators are experienced in how to contact, engage and recruit. We ensure that we speak to the right people in the most relevant environments.
Enhanced Face-to-face
Like everyone young people can often be accused of having a preference but not really justifying it. Our groups challenge young people to articulate what they really think.
- Want to understand what a brand really means in a focus group? Split the group up and ask them to prepare and debate why their favorite brand or product is better than the other break off groups. This creates an environment where you see how the brand components are consumed and prioritised.
- Need to know the truth? Friends share their concerns, their passions and their most embarrassing moments. Friendship groups or triads create a more open and honest exchange of opinions, especially for sensitive topics.
- How does your product measure up? So each product has pros and cons, but if you could build the perfect product what would it be; the fun of Coco Pops, the innovation of Apple. Our interactive ‘Frankenstein sessions’ allow young people build their perfect product based on values that are important to them.
