What video games are children playing?
Every month Dubit conducts exclusive research for leading toy industry publication, Toy News. In March we quizzed children about video games. What consoles do they play with and what games they play on them? Plus, if they’re playing games deemed too mature how did they get them?
When asked about mature games, it turns out that half of children aged 8 to thirteen have played games regard as too mature for them. 30 per cent of 8 to thirteen years-old have played a game from the Modern Warfare series and 29 per cent have played a Grand Theft Auto title.
However, children and parents aren’t blind to these under-age gaming, the vast majority of children and parents have seen game ratings on boxes and understand what they mean.
For more on under-age gaming and to see what consoles are hot with kids, read the full report on Toy News.
Who is the best superhero?
Every month we conduct exclusive research for Toy News – the leading publication for anyone working in the toy industry.
In February we asked Children about their favourite superheros and superhero toys. With new Spiderman and Batman films coming out in 2012, as well the new Avengers movie, this year is going to be huge for fans of silly costumes!
For anyone who has wondered who would win a fight between Batman, Spiderman, and Superman, the answer as far as kids are concerned is Spiderman! The wiley webs-slinger was voted the most popular superhero beating Batman and Superman into second and third place. However, it isn’t just the classic DC and Marvel characters that kids enjoy, The Incredibles polled higher than characters from The Avengers, Fantastic Four, and the X-Men.
If you want to know which characters make the best toys or how well female superheros fared, see the full report on Toy News.
What do children want tablets for?
Every month we conduct exclusive research for Toy News – the leading publication for anyone working in the toy industry.
In December we found out what children really thought of tablet computers and what they use them for. Is it all about Apple or do child-focused tablets like the LeapPad and InnoTab have a place in the market?
Apple awareness starts young, between the ages of six and ten 79 per cent of children are aware of the iPad. Leapfrog’s LeapPad and VTech’s Innotab scored an impressive 59 per cent for awareness, not bad for such new products. Despite the high level of iPad awareness only 19 per cent of the children surveyed have access to one.
If you want to find out how children use the tablets and which score highest reading and playing games, read the full report online at Toy News.
Image courtesy of flickingerbradWhat kids want for Christmas
Every month we conduct exclusive research for Toy News – the leading publication for anyone working in the toy industry.
In November we found out what will be topping kid’s Christmas lists and whether toys are still the biggest gift or is it all expensive gadgets and video games.
When given the opportunity to pick anything for their lists, unsurprisingly high value electronics were the most popular gifts, followed by video games. It wasn’t all bad news for toys, as while they weren’t too popular with older children they came top for seven to eight year-olds.
Wondering how lists differed between boys and girls and whether kids really want gift vouchers? Read the full report online by visiting Toy News.
Image courtesy of Axel Buhrmann
Almost Naked Animals could be the next big toy licence
Every month we conduct exclusive research for Toy News – the leading publication for anyone working in the toy industry. In October we quizzed kids about their favourite TV shows and toys.
We wanted to see which current shows have the best toys and what shows children think could make great toys in the future. Who is going to be the next Spongebob?
Of all the shows the children were asked about, it transpired that CITV’s Almost Naked Animals was the show most kids wanted to see as a toy. The show scored highest in both show popularity and toy preference.
Of the shows that already have toys, Spongebob Squarepants was the most popular with 57 per cent of children watching the little yellow water dweller.
You can view the report online by visiting Toy News.
Blockbuster toys
Every month we conduct exclusive research for Toy News – the leading publication for anyone working in the toy industry.
September saw us find out what children thought of this summer’s blockbuster movies. If you thought competition was tight in the film industry, you really need to look the fight to be biggest toy.
The most played with film toy was Harry Potter, which was played with by 19.12 per cent of children. This was followed by Transformers and Pirates of the Caribbean who were separated by less than half a per cent.
If you want to know more and find out which comic books created the best toys and at what age children buy Transformers, see the full report on Toy News.
